Theoretical and conceptual foundations of research of political image

Abstract

Studied the concept of political image in modern political science. The main features and characteristics of political image. The structure of political image. Describes the steps for creating a political image.We can assert that in the process of research of political image it is necessary to take into account next
factors. Professional constructing of image, as an artificial product, that comes true on the basis of tastes, expectations and necessities of audience and can not answer the real essence of politician (political party, organizations and others like that). Spontaneous political actions, decisions, situations, conflicts, that form presentation of citizens and represent the real essence, values, options and internals of political leader (parties, organizations and others like that).