METAPHOR AS A FORM OF EXPRESSION OF IDEAS

Abstract

The article reveals the role of metaphor in the process of human cognition and the creation of new concepts. The works of famous philosophers, psychologists, the main theories of metaphor interpretation in the development of human thinking and speech are analyzed. It was concluded that the interest in metaphor arose since ancient times, when it was considered as one of the ways of understanding the world, which helped to explain incomprehensible phenomena, to associate them with already known ones. Metaphor has become an important tool in the study of the worldview system of a person, and this, in turn, caused a multifaceted understanding of both a separate problem situation and different periods of life, which is in constant motion and transformation. The author drew attention to the fact that with every decade scientific interest in metaphor only grows, valuable ideas are transformed into modern approaches. Learning and creating a new reality, people enrich their own knowledge, observe the wide possibilities of metaphorical transfers. Metaphor is considered a powerful tool for thinking, a way of learning and generating new ideas.