THE IDEAS OF MANAGEMENT AND MARKETING IN THE CONTEXT OF PROFESSIONAL DISCIPLINES IN THE SYSTEM OF FUTURE PHARMACISTS TRAINING

Abstract

The article reveals the importance of an interdisciplinary approach to the training of future specialists in the pharmaceutical industry in the teaching of professional disciplines. The profile disciplines which have to be the components in the training of graduates of a specialty Pharmacy are defined. The characteristic and assessment of the course on the basics of management and marketing in pharmacy, taught in higher medical (pharmaceutical) educational institutions, is given. It is defined that the process of studying management and marketing in the field of pharmacy as an independent science, which stands in line with other professional disciplines and is not only an assistant in the training of graduates of Pharmacy, but also an equal partner of these disciplines in the educational process, needs improvement.

The author's work is based on marketing research in the field of customer service and own experience during theoretical and practical classes on the organization and economics of pharmacy with the basics of management and marketing in higher medical educational institution. Based on the results of their own sociological research and research conducted by employees of pharmaceutical companies, according to which most respondents assess their knowledge of management as unsatisfactory, it is necessary to: identify priority areas for improving the curriculum in management and marketing in pharmacy for students majoring in Pharmacy; increase the number of academic hours for practical classes; implement new teaching methods, taking into account the conditions of distance learning; involve representatives of leading pharmaceutical institutions in teaching.

After all, a player in the pharmaceutical market must be strong, competent, hardened and balanced in making important and fateful decisions for their company.